The Dallas Morning News | October 2019
Retail Therapy: Western brand Tecovas stomps into a crowded boot market
By Maria Halkias
We wouldn't have new choices of much of anything if it weren’t for people like Paul Hedrick. He's one of those entrepreneurs who isn’t deterred by what's already available in the market.
Five years ago, Hedrick decided Texans and the world needed a new brand of cowboy boots.
Tecovas, named for a geological formation in West Texas' Palo Duro Canyon, is opening a store in Dallas on Friday.
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