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The Dallas Morning News | October 2019


Retail Therapy: Western brand Tecovas stomps into a crowded boot market 

By Maria Halkias


We wouldn't have new choices of much of anything if it weren’t for people like Paul Hedrick. He's one of those entrepreneurs who isn’t deterred by what's already available in the market.

Five years ago, Hedrick decided Texans and the world needed a new brand of cowboy boots.

Tecovas, named for a geological formation in West Texas' Palo Duro Canyon, is opening a store in Dallas on Friday.

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